Effective date: July 8, 2026
BathUSA, Inc. (“BathUSA,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect when you visit bathusa.com (the “Site”) or purchase our products, how we use and share it, the cookies and tracking technologies we use, and the choices and rights you have.
1. Information We Collect
Information you provide to us. When you place an order, create an account, subscribe to our newsletter, request a quote, or contact us, we may collect your name, billing and shipping address, email address, phone number, order details, and the contents of your messages. Payment card details are entered directly with our payment processors and are not stored on our servers.
Information we collect automatically. When you use the Site, we automatically collect certain technical information, including your IP address, device and browser type, operating system, referring and exit pages, the pages you view, and the dates and times of your visits. We collect this information using cookies and similar technologies (see Section 3).
2. How We Use Your Information
- Process, fulfill, and ship your orders, and provide order updates and customer support.
- Create and manage your account.
- Respond to your questions, quote requests, and service needs.
- Send you marketing and promotional emails where you have subscribed or purchased from us (you may opt out at any time).
- Send post-purchase review invitations, as described in our Terms & Conditions.
- Operate, improve, secure, and personalize the Site and our products.
- Detect and prevent fraud and comply with our legal obligations.
3. Cookies and Tracking Technologies
Cookies are small text files stored on your device that help websites function and provide analytics and advertising. We and our partners use the following categories of cookies and similar technologies:
- Strictly necessary cookies — required for the Site to work, including shopping cart, checkout, and security (for example, WooCommerce cart and session cookies).
- Performance and analytics cookies — help us understand how visitors use the Site so we can improve it (for example, Google Analytics).
- Functional cookies — remember your preferences and choices.
- Advertising and targeting cookies — used to measure and deliver relevant ads and understand campaign performance (for example, Google Ads and the Meta/Facebook Pixel).
Managing cookies. Most browsers let you refuse or delete cookies through their settings. You can also opt out of interest-based advertising through the Digital Advertising Alliance, opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on, and manage Google ad personalization in your Google Ads Settings. Blocking some cookies may affect how the Site functions.
4. How We Share Your Information
We do not sell your personal information. We share it only as needed to run our business, including with:
- Payment processors (such as PayPal and Stripe) to process payments securely.
- Shipping and freight carriers to deliver your order.
- Technology and marketing providers that operate the Site and our communications, including our web host, our email marketing provider (Hostinger Reach), and analytics and advertising partners (such as Google and Meta).
- Professional advisors and authorities where required by law, to enforce our terms, or to protect our rights, customers, and the public.
These providers are permitted to use your information only to perform services for us.
5. Marketing Choices
You can unsubscribe from our marketing emails at any time using the “unsubscribe” link in any message, or by contacting us at info@bathusa.com. We will still send you transactional messages related to your orders and account.
6. Your Privacy Rights
Depending on where you live, you may have the right to request access to, correction of, or deletion of your personal information; to opt out of marketing; and to opt out of the “sale” or “sharing” of personal information. BathUSA does not sell your personal information. California residents (under the CCPA/CPRA) and residents of the EU and UK (under the GDPR) may exercise applicable rights, including access, deletion, portability, and objection. To make a request, contact us at info@bathusa.com; we may need to verify your identity before responding, and we will not discriminate against you for exercising your rights.
7. Data Retention
We keep your personal information for as long as needed to fulfill the purposes described in this policy, including to complete orders, maintain business and financial records, resolve disputes, and comply with our legal obligations.
8. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect your information, including secure (SSL/TLS) transmission at checkout. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.
9. Children’s Privacy
The Site is intended for adults. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please contact us and we will delete it.
10. Third-Party Links
The Site may link to third-party websites and services. We are not responsible for the privacy practices of those third parties; please review their policies.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Changes are effective once posted on this page, and we will update the “Effective date” above.
12. Contact Us
If you have questions about this Privacy Policy or your personal information, contact us:
BathUSA, Inc.
707 52nd Ave Blvd West, Bradenton, FL 34207
Email: info@bathusa.com
Phone: 330-644-1771